A 3D Architectural Walkthrough can help communicate information about a building to individuals who are unaware of what is a building or what are the materials used in a building. These visitors can observe how the building is built and what work the architect has done to get the best from the architectural design. Walkthroughs will help in understanding the various stages in the design process, so that the architect can easily communicate to prospective buyers and investors what the finished product will look like. This ultimately leads to an increased sale rate and a higher chance of investment.